Regulatory
The Regulatory Group consists of five key divisions namely Content & Standards, Policy, Licensing, Outreach and Digital Broadcasting Deployment Office. The Group oversees all policy making functions including the development of content and consumer policies, codes and guidelines. The Group also ensures that all business licenses are properly-administered and enforced to engender fair market conduct and effective competition.
In preparation for Singapore's migration to digital TV broadcasting, a new Digital Broadcasting Deployment Office has been set up to plan and manage the transition.
The Group also formulates community outreach programmes in support of MDA's consumer education and empowerment initiatives to promote a cohesive and inclusive society.
Industry
The Industry Group oversees the planning and operations of MDA's industry interventions. The Group consists of three divisions, Industry Strategy, Industry Operations and Interactive Digital Media Programme Office (IDMPO).
The Industry Strategy Division is responsible for developing the Group's work plan and reviewing its strategies. The Industry Operations Division is in charge of the execution of industry development plans.
The Interactive Digital Media Programme Office (IDMPO) is a multi-agency establishment hosted at MDA. Funded by the National Research Foundation of Singapore, IDMPO provides Research and Developmental support for individuals, institutes of higher learning and industry players in the Interactive Digital Media space.
Assessment
The Assessment Group evaluates the effectiveness of industry interventions. The Group consists of two divisions, Quality Assessment and Performance Assessment. The Quality Assessment Division assesses the quality of all content funded by MDA, in terms of messaging, creativity, and talent development.
The Performance Assessment Division assesses in-market performance of all funded content, which include market reach, viewership ratings, distribution outcomes and audience trends.
Corporate
The Corporate Group formulates, implements and reviews MDA's corporate policies in the areas of communications, finance, IT, people development, planning, procurement, and workplace services. The Group aims to drive organisational excellence, optimise corporate resources and provide customer-centric services.
Ms Koh Lin-Net
Chief Executive Officer
Mr Kenneth Tan
Assistant Chief Executive (Assessment)
Ms Valerie Cheng
Assistant Chief Executive (Corporate)
Mr Yeo Chun Cheng
Assistant Chief Executive (Industry)
Executive Director
Interactive Digital Media Programme Office
Ms Amy Chua
Director
Broadcast, Internet & Publications
Content & Standards
Ms Chetra Sinnathamby
Director
Films, Video Games & Arts
Content & Standards
Mr Lim Chin Siang
Director
Interactive Digital Media Programme Office
Ms Ho Hwei Ling
Director
Communications
Mr Joachim Ng
Director
Industry Operations
Mr Tow Joon Lai
Director
Corporate Services
Quality Service Manager
Ms Joyce Tong
Director
Finance
Ms Toh Kai Ling
Director
Policy
Ms Lai Lei Khim
Acting Director
Outreach
Ms Ling Pek Ling
Director
Digital Broadcasting Deployment Office
Ms Rajaswari Suppiah
Director
People Development
Mr Yap Shao Peng
Director
Licensing
Mr Thomas Lim
Director
Performance Assessment
Mr Trevor Sim
Director
Information Technology