Publicity materials for films and videos include posters, DVD sleeves/ packaging, banners or billboards displayed in public places, advertisements and magazines.
Print publicity materials are self-regulated by the industry and not by the BFC. Print publicity materials will be assessed by the BFC in instances where the company is in doubt or chooses to submit the material for assessment, to err on the side of caution and to enjoy the BFC’s approval to use the specific publicity material.
Publicity materials for all ratings should conform to community standards and should not offend the general public. Once a film is classified, posters displayed at public places should clearly display the rating.
Display for Restricted Ratings
The display of posters and banners for R21 films should be restricted to cinema lobbies. Similarly, more sensitivity should also be exercised in the marketing and dissemination of publicity materials for NC16 and M18 films.
If the film or video has yet to be classified by the BFC, the publicity materials should carry the words “Rating to be advised” and subsequently be updated when the rating is made available.Distributors and companies are required to observe the guidelines when displaying print publicity materials. For more information on the guidelines, please click here.