MDA publishes its service standards online.

FOR local distributors of Hollywood films, before a film opens in theatres here, every single day counts.

That's because they usually receive the film print less than two weeks before a film's official release. This leaves them with just enough time to send the print to MDA for classification, which takes up to 10 working days.

The lead time could be even shorter for films that are scheduled for pre-release events such as gala screenings, or when prints are delayed during post-production. 

In these cases then, Mr Daniel Low, Sales Manager, Warner Brothers, will email or call the relevant MDA officer to put in a special request to expedite the classification process.

"I feel assured that I can pick up the phone to explain our situation to an MDA officer, who is always willing to help where possible," he said.

Understanding how crucial time-to-market is for the industry, MDA has always viewed responsive service as a top priority. It has stepped up service improvements with initiatives such as a customer hotline manned by trained customer service officers.

MDA has also published its service standards on the MDA website. Clearly stated are the maximum number of days MDA promises to take to process applications, alongside the names and photos of service owners, their mobile numbers and email addresses.

If you have any feedback or views on its service or policies, do feel free to let MDA know with a phone call or email, or through the online feedback form.

Back to newsletter main page